FORMULATING AND ENGINEERING FUNCTIONAL VISUALS FOR FILMS AND BRANDS.
Formula Arts is a full-service multimedia production agency based in Los Angeles, CA. With over 12 years of formulating visuals, we’ve partnered with various stages of brands to deliver impactful & memorable messages to their audiences across the world. As the world is evolving fast in the digital & physical era, we believe in streamlining purposeful visuals across all platforms to sustain continuity. No matter the size, name, or industry, we’re here to make sure people are rizzing with your brand.
rolls of gaff tape used
4129
collective digital views
39,005,863,351
videos created and counting
4583
years of formulating visuals
12
Our Expertises
We’re not your typical video production studio. We take our professional film & marketing backgrounds and translate them over to various platforms, creating seamless heartwarming memories to stimulating dopamine hyper edits. No matter the genre, we’re here to deliver extraordinary through visuals & sounds.
You're skipping the post-production room; we’re going live! We live in an era where we can create real-time experiences for your audience. From live performances on stage to someone’s cell phone, to a vtuber’s computer to your stage, we manage it all. We work with the best event production companies to trigger your audience's emotional sensations.
Let’s go! Off to the editing room. Here, we cook your big ideas into a 5-course meal with leftovers to take home; formatted to fit all platforms from mobile devices to the big screen. From audio to video engineering, we pack it for your needs.
Your brand image is important, so we make sure everything in the frame fits your narrative. From the color of the sock the person is wearing to the textures of the couch to the placement of the mug to the coffee stain on the wall. Details and lighting in the frame paint everything.
Every image captured by us always ties back to your mission and brand. A single frame can be very impactful through the smallest details. By the way, do you need product photography? Petiteoki Studio can take that on! This is not an ad.
CINEMATOGRAPHY
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LIVE STREAM & VISUAL STAGE PRODCUTION
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POST-PRODUCTION
⚪️
ART DIRECTION
⚪️
PHOTOGRAPHY
⚪️
Our Expertises
⚪️
CINEMATOGRAPHY
We’re not your typical video production studio. We take our professional film & marketing backgrounds and translate them over to various platforms, creating seamless heartwarming memories to stimulating dopamine hyper edits. No matter the genre, we’re here to deliver extraordinary through visuals & sounds.
⚪️
LIVE STREAM & VISUAL STAGE PRODUCION
You're skipping the post-production room; we’re going live! We live in an era where we can create real-time experiences for your audience. From live performances on stage to someone’s cell phone, to a vtuber’s remote computer to your stage, we manage it all. We work with the best event production companies to trigger your audience's emotional sensations.
⚪️
POST-PRODUCTION
Let’s go! Off to the editing room. Here, we cook your big ideas into a 5-course meal with leftovers to take home; formatted to fit all platforms from mobile devices to the big screen. From audio to video engineering, we pack it for your needs.
⚪️
ART DIRECTION
Your brand image is important, so we make sure everything in the frame fits your narrative. From the color of the sock the person is wearing to the textures of the couch to the placement of the mug to the coffee stain on the wall. Details and lighting in the frame paint everything.
⚪️
PHOTOGRAPHY
Every image captured by us always ties back to your mission and brand. A single frame can be very impactful through the smallest details. By the way, do you need product photography? Petiteoki Studio can take that on! This is not an ad.
CINEMATOGRAPHY
⚪️
We’re not your typical video production studio. We take our professional film & marketing backgrounds and translate them over to various platforms, creating seamless heartwarming memories to stimulating dopamine hyper edits. No matter the genre, we’re here to deliver extraordinary through visuals & sounds.
LIVE STREAM & VISUAL STAGE PRODUCTION
⚪️
You're skipping the post-production room; we’re going live! We live in an era where we can create real-time experiences for your audience. From live performances on stage to someone’s cell phone, to a vtuber’s remote computer to your stage, we manage it all. We work with the best event production companies to trigger your audience's emotional sensations.
POST-PRODUCTION
⚪️
Let’s go! Off to the editing room. Here, we cook your big ideas into a 5-course meal with leftovers to take home; formatted to fit all platforms from mobile devices to the big screen. From audio to video engineering, we pack it for your needs.
ART DIRECTION
⚪️
Your brand image is important, so we make sure everything in the frame fits your narrative. From the color of the sock the person is wearing to the textures of the couch to the placement of the mug to the coffee stain on the wall. Details and lighting in the frame paint everything.
PHOTOGRAPHY
⚪️
Every image captured by us always ties back to your mission and brand. A single frame can be very impactful through the smallest details. By the way, do you need product photography? Petiteoki Studio can take that on! This is not an ad.
When our relationship with clients acts as Yin and Yang, it produces greater outcomes.
THE BALANCE OF
YIN AND YANG.
Our professional practices have expanded across diverse industries and audiences. By doing so, we’ve developed a deeper understanding and sensibility for brands and people and how we’re able to bridge the two. This is due to the yinyang relationship between the client and our team. It acts and symbolizes the equal balance of care and attention from both parties to produce greater results. With these currently existing complex markets, we have obtained broad knowledge to build communities and worlds for brands and films.
Mass information and ideas are absorbed and shared daily, causing innovation to be lost. We’re not here to mimic what’s currently “trending” or what others are doing. We’re here to contribute to the driving force of what’s next. Unexpected ideas spark curiosity to take risks. Taking risks requires bravery, and bravely comes with rewards.
BEING INSIGHTFUL
001
Taking risks does not mean we go in blind. It is calculated steps and strategies that contribute to greater outcomes. We practice and encourage this with our team and partners. Before the risks are taken, we start off with the preparation to increase the success rate.
TAKING RISKS
002
By failing to prepare, you are preparing to fail. A saying we live by and we encourage our partners to do the same. Never underestimate the power of preparation to ignite the flames of a brand or project. We believe that using more time to prepare will save a lot of time and cost in the long run. Preparation comes with a clear communication and direction with the clients.
PREPARATION
003
Less guessing, more knowing. The more knowing, the clearer the goals and directions. With clearer goals and direction, it gives more space and time for the formulas to mix. With more space and time, we can build a solid foundation of trust. With trust, we’re able to produce and control the quality of our art and work.
CLEAR COMMUNICATION
004
There is no compromise when it comes to quality. No matter the scale of the project, we stand by our steadfast quality. We surround ourselves with a team and partners/clients that share extraordinary standards of quality control. This stems from our culture of detail-oriented practices.
RELENTLESS QUALITY
005
With so many moving parts that require to be unified across all platforms, it’s important to us that continuity exists with every frame we build. From the words and language that are spoken to everything that exists in the framing of the shot to the intention of the camera moving, all this contributes to the story. To accomplish and execute these steps we are bound to the art of flexibility.
DETAIL ORIENTED
006
We understand that our clients' needs and timeline shift; which may result in the unexpected challenges we’ll have to figure out. To do so we’ve embraced the art of flexibility. We are flexible because our team is disciplined in the practices of endurance and dedication to optimize the flow state of creating extraordinary work. For the team to enter this state we need momentum to be flexible.
BEING FLEXIBLE
007
Momentum is the formula that drives the project forward. Moving slowly creates unnecessary oscillations of making decisions and doubts, putting everyone involved in a limbo. The energy of momentum contributes to producing great assets, which enables our clients to put those assets into practice. These assets are here to not only represent our clients story but it also reflects our team's devoted craft.
KEEP THE MOMENTUM
008
Our business thrives off the culture of our devotion to our craftsmanship and well-doing of our clients. Every project taken on is given with care and attention. This has led us to explore and create new worlds and relationships which contributes to our flaming inspirations. We are grateful for our clients and the trust they put in us to execute their purposeful visuals.
DEVOTION TO OUR CRAFT
009
There is never one solution to visuals and how it’s perceived. We believe that any idea will lead to newer results and maybe even better visuals. We embrace the curiosity of asking questions, challenging, sharing, and collaborating. This process produces growth for our team and for our clients.
MULTISOLUTIONS
010
OUR FORMULAS
We start with the root of the formula to develop multipurpose assets and continue to practice the art of building impactful visual solutions.
Mass information and ideas are absorbed and shared daily, causing innovation to be lost. We’re not here to mimic what’s currently “trending” or what others are doing. We’re here to contribute to the driving force of what’s next. Unexpected ideas spark curiosity to take risks. Taking risks requires bravery, and bravely comes with rewards.
BEING INSIGHTFUL
001
Taking risks does not mean we go in blind. It is calculated steps and strategies that contribute to greater outcomes. We practice and encourage this with our team and partners. Before the risks are taken, we start off with the preparation to increase the success rate.
TAKING RISKS
002
By failing to prepare, you are preparing to fail. A saying we live by and we encourage our partners to do the same. Never underestimate the power of preparation to ignite the flames of a brand or project. We believe that using more time to prepare will save a lot of time and cost in the long run. Preparation comes with a clear communication and direction with the clients.
PREPARATION
003
Less guessing, more knowing. The more knowing, the clearer the goals and directions. With clearer goals and direction, it gives more space and time for the formulas to mix. With more space and time, we can build a solid foundation of trust. With trust, we’re able to produce and control the quality of our art and work.
CLEAR COMMUNICATION
004
There is no compromise when it comes to quality. No matter the scale of the project, we stand by our steadfast quality. We surround ourselves with a team and partners/clients that share extraordinary standards of quality control. This stems from our culture of detail-oriented practices.
RELENTLESS QUALITY
005
With so many moving parts that require to be unified across all platforms, it’s important to us that continuity exists with every frame we build. From the words and language that are spoken to everything that exists in the framing of the shot to the intention of the camera moving, all this contributes to the story. To accomplish and execute these steps we are bound to the art of flexibility.
DETAIL ORIENTED
006
We understand that our clients' needs and timeline shift; which may result in the unexpected challenges we’ll have to figure out. To do so we’ve embraced the art of flexibility. We are flexible because our team is disciplined in the practices of endurance and dedication to optimize the flow state of creating extraordinary work. For the team to enter this state we need momentum to be flexible.
BEING FLEXIBLE
007
Momentum is the formula that drives the project forward. Moving slowly creates unnecessary oscillations of making decisions and doubts, putting everyone involved in a limbo. The energy of momentum contributes to producing great assets, which enables our clients to put those assets into practice. These assets are here to not only represent our clients story but it also reflects our team's devoted craft.
KEEP THE MOMENTUM
008
Our business thrives off the culture of our devotion to our craftsmanship and well-doing of our clients. Every project taken on is given with care and attention. This has led us to explore and create new worlds and relationships which contributes to our flaming inspirations. We are grateful for our clients and the trust they put in us to execute their purposeful visuals.
DEVOTION TO OUR CRAFT
009
There is never one solution to visuals and how it’s perceived. We believe that any idea will lead to newer results and maybe even better visuals. We embrace the curiosity of asking questions, challenging, sharing, and collaborating. This process produces growth for our team and for our clients.
MULTISOLUTIONS
010
BY THE WAY, HAVE YOU CHECKED OUT OUR PRODUCT-FOCUSED PHOTOGRAPHY STUDIO?
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